Tourism is one of the major sources of many countries. In the last 20 years there is been a large increment of it, thanks to the reduction of transport’s costs.
Most of the tourism is concentrated in some areas, creating the necessity of globalising the touristic structures in order to improve the mass tourism in specific periods of the year. So it becomes essential diversifying the touristic offer, promoting new destinations around the world, which are available for the whole year, with a high quality sustainable tourism.
According to Agenda 2030’s main goals, as the third main point about Environment and cultural heritage, the Interreg program started and financed the project KeyQ+.
Specifically, it deals with the goal 3.1, that is to exploit the natural e cultural heritage to improve sustainable and balanced territorial development. The features to obtain this achievement are the following:
- Actions to raise the value of the natural and cultural heritage through the development of promotion and wardship actions;
- Actions to favour the economical development through sustainable tourism or many others based on the promotion and wardship of the natural and cultural heritage;
- Actions to reduce the human influence on natural and cultural heritage’s property;
In this way, the project KeyQ+, successor of the project IPA Adriatic KeyQ, aimed to raise the value of less known touristic sites, promoting local products and recipes that belongs to the involved territories.
The project received a financing of €815.351,00 from:
- European Union (€741.136,00);
- Revolving Fund (8.944,00);
- Another public source (65.261,00);
Started the 01/01/2018 and finished the 30/09/2020, had these declared goals:
- Promotion revaluation of less known touristic sites and local cultural heritage
- Consolidation of the tourism in the whole year;
- Promotion of local products and recipes in the involved territories;
- Education of waiters and chefs on local food and on how to create an integrate touristic offer which correlates the culture and the gastronomy of the territory
The leader of the project is the Croatian Agency AZRRI: Agency for Istria’s rural development, side by side with:
- CIVIFORM Soc. Coop Company | Cividale del Friuli
- City of Pula Municipality of Cividale del Friuli
- Market of Pula
- Central vocational Training School | Venice
- Tourist Board of the Town of Mali Lošinj
- Casa Artusi | Forlimpopoli
- Slow Friuli Venezia Giulia | Udine
From the researches, we found that to achieve the project’s goals, the partners organised many events, courses for tourists structures employers, educational interventions in schools and traced some gastronomic events for the promotion of involved territories, in order to spread typical recipes. The project went on pretty well, involving all the partners and different areas, thanks to the cooperation of different public and private institutions.
Anyway, monitoring the progress of the project is not easy, since after only 6 months after the finishing of it, the global pandemic stopped local and international tourism. Even nowadays, the recovery is not completed, due to many restrictions.
We will go on with the researches, stay tuned.